Limitless options to mix and match.

Verve came to be through the serendipitous union of surf, sweat and a love of life and living. In 2007, founders Ryan and Colby built and opened the first Verve cafe on 41st Ave in Santa Cruz, California. Today, Verve has locations in cities from Los Angeles to San Francisco to Japan, but our roots remain planted in Santa Cruz, where we roast our coffee on vintage roasters and enjoy the endless surf of the rugged California coast.

Veteran’s Roasters Cup O’ Joe coffee was founded with a very simple mission: find veterans who are homeless or at risk of becoming homeless and give them an opportunity to gain back their dignity while roasting some great coffee! In partnership with a Chicago roasting company, Passion House Coffee Roasters, we train and employ Chicagoland veterans. There are over 400,000 veterans in Chicago- several thousand of whom are homeless or chronically unemployed. Last year, hundreds of thousands of veterans were homeless for at least one night in America.

From the beginning, Victrola, named for the popular home phonograph of the 1920s, embraced the liveliness, exuberance, and fun of the Jazz era. In our popular imagination, the roaring ’20s represent excess, prohibition, flappers, and speakeasies. The era’s fingerprints mark much of what we do, from our passion for live vintage jazz to our cafe’s unique architectural charm. When Victrola opened in 2000, the little 15th Avenue neighborhood had a big need. The community not only lacked great coffee it also had few great spaces to hang out or to meet friends.