Here to Stay: Matcha Madness!

Matcha: it seems like it’s everywhere these days! What used to be a relatively obscure ingredient has skyrocketed in popularity in the US and all over the world. Once specific to Japanese culture, Matcha is now everywhere you look. It’s served on it’s own, in lattes, baked goods, beer, cocktails, even popcorn! Dozens of nationally recognized brands have incorporated matcha into their menus, and it’s becoming clear that this isn’t just a passing fad. Recently Brian Keating of the Sage group said that “In 20 years of analyzing the tea industry it is clear that Matcha is a major trend with long term viability. US retail sales of Matcha green tea powder rocketed 54.9% in 2014, and sales of Matcha products in the US are estimated to continue to grow 25% annually between 2015 and 2018.” So what is it exactly? Simply put, Matcha is a traditional Japanese green tea…

Uncategorized / August 4, 2017