Tradecraft Outfitters proudly hires former Vice President and Co-Owner of Rishi Tea, Benjamin Harrison, to lead our future strategic marketing and sales efforts! Benjamin brings his dynamic experience and a proven record of success from leading multiple brands to incredible growth while keeping with the values and quality that has made those companies great. Ben was a pioneer in the specialty tea space and was responsible for establishing Rishi as the category leader – driving the growth of Rishi Tea globally. He was recognized on the “40 under 40” list and has previously served as a Advisory Board member to the World Tea Expo, thus making Ben’s entrepreneurial spirit and position as a tastemaker the perfect fit for Tradecraft Outfitters. Tradecraft’s CEO Michael Klong said of Benjamin’s hiring, “We are very excited to have Ben on board. With his leadership, expertise and experience, I know he will have an immediate…

Craft has arrived in Cleveland! Tradecraft Coffee and Tea Outfitters is excited to open its doors in Ohio. Partnering with 30+ specialty coffee and tea company across the country, we can help build a program that supports your business growth. Free equipment, free training, and free maintenance are all provided to ensure your restaurant, cafe, or business are ready for success. If you are in the area and interested in learning more, shoot us an email to contact@tradecraft.me!

Matcha: it seems like it’s everywhere these days! What used to be a relatively obscure ingredient has skyrocketed in popularity in the US and all over the world. Once specific to Japanese culture, Matcha is now everywhere you look. It’s served on it’s own, in lattes, baked goods, beer, cocktails, even popcorn! Dozens of nationally recognized brands have incorporated matcha into their menus, and it’s becoming clear that this isn’t just a passing fad. Recently Brian Keating of the Sage group said that “In 20 years of analyzing the tea industry it is clear that Matcha is a major trend with long term viability. US retail sales of Matcha green tea powder rocketed 54.9% in 2014, and sales of Matcha products in the US are estimated to continue to grow 25% annually between 2015 and 2018.” So what is it exactly? Simply put, Matcha is a traditional Japanese green tea…