Fueling Productivity, Wellness, and Sustainability: The Power of Coffee and Tea at Universities

In today’s fast-paced academic environment, students and teaching staff alike are constantly seeking ways to enhance their productivity, well-being, and environmental consciousness. It’s no surprise that coffee and tea play pivotal roles in this pursuit. In this blog post, we’ll explore the fascinating statistics and trends surrounding caffeine consumption, the rise of tea as a soothing drink, the importance of sustainability, and the growing popularity of studying in coffee shops. Join us on this caffeinated journey as we delve into the world of university coffee.

1. Caffeine: A Student’s Best Friend Did you know that a whopping 92% of students rely on caffeine to fuel their minds and power through their studies? Whether it’s a shot of espresso, a comforting latte, or a strong cup of black coffee, caffeine has become an integral part of the student experience. (Source: National Library of Medicine, 2019​)
2. Boosting Productivity and Morale Coffee not only satisfies our taste buds but also has a remarkable impact on productivity and morale. Many employees believe that a good cup of coffee enhances their focus, energy levels, and overall mood. Creating a space for students and faculty to not only meet the taste expectations but also uplift spirits and create a positive work environment. (Source: McKinsey Health Institute​)
3. Embracing the Tranquility of Tea While coffee takes center stage, tea has been quietly making its mark, especially among the health-conscious Gen Z. With a keen focus on wellness, 37% of Gen Z individuals consider tea to be a regular part of their routine. Tea’s reputation as a soothing and meditative drink resonates with their desire for balance and holistic well-being. (Source: New Ground, 2023​)
4. Sustainability: A Core Value In an era where environmental concerns are at the forefront, sustainability has evolved from being a mere “nice to have” to a necessity. Surprisingly, three-quarters of Gen Z consumers prioritize sustainability over brand names. Understanding this shift is important and something that coffee roasters and specialty tea have already embraced. By embracing ethical sourcing, minimizing waste, and implementing eco-friendly practices, our partners continue to contribute to a greener future while serving our beloved coffee and tea. (Source: Fresh Cup, 2022​)
5. The Rise of Coffee Shop Studying Coffee shops have become synonymous with studying for many students. In fact, 26% of students study in coffee shops at least once a week. The ambiance, the hum of conversation, and the aroma of freshly brewed coffee create an atmosphere that fosters concentration and productivity. (Source: State News, 2021​)

Coffee and tea have become more than just beverages; they have become integral to our academic and professional lives. It’s important to recognize the power of caffeine in fueling productivity, the soothing qualities of tea for wellness enthusiasts, the importance of sustainability in our choices, and the allure of coffee shop studying. By understanding these trends, Tradecraft aims to help you create a space that caters to the diverse needs and preferences of your customers.