HOW THE BEAR STARTED WANDERING

We initially brewed Wandering Bear specifically for offices across New York City. Co-founders, Matt Bachmann and Ben Gordon, perfected our recipe to caffeinate office workers, cold calling office managers themselves to offer up samples of what was -- at the time -- a completely new coffee option.  Back in 2014, explaining what cold brew was, and why it is “the best iced coffee” was a big part of every sales conversation. This was more than two years before Starbucks and Dunkin’ added it to their menus. We’ve always enjoyed “sharing the bear” and...

Thought Leadership

HOW THE BEAR STARTED WANDERING

We initially brewed Wandering Bear specifically for offices across New York City. Co-founders, Matt Bachmann and Ben Gordon, perfected our recipe to caffeinate office workers, cold calling office managers themselves to offer up samples of what was -- at the time -- a completely new coffee option.  Back in 2014, explaining what cold brew was, and why it is “the best iced coffee” was a big part of every sales conversation. This was more than two years before Starbucks and Dunkin’ added it to their menus. We’ve always enjoyed “sharing the bear” and...

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