#NationalSalespersonDay: Meet Our Sales Team!

At Tradecraft Outfitters, we are all about re-energizing the traditional approach to coffee and tea service within the hospitality industry. And, our Sales Team is a crucial part to expanding our brand and working with a variety of exciting clients on custom programs focusing on coffee, tea, training, education, cafe equipment, and more. In honor of #NationalSalespersonDay, we are excited to introduce each of these rockstars to you! Mark Shankman – Director of Business Development Hometown: Cleveland, OH Current Location: Cleveland, OH Favorite Drink: Iced Americano, 365 days a year Last Book You Read: “Psychology of Sales” by Dennis M. Postema Favorite Quote:  “It’s up to you to make yourself interesting”. A fellow student said this in an improv class I took in Chicago and since then I have tried to keep my life interesting and for it to be a story worth telling. Favorite Place: Chicago. Over the course…

News / March 2, 2018

Tradecraft Outfitters proudly welcomes Benjamin Harrison to the team!

Tradecraft Outfitters proudly hires former Vice President and Co-Owner of Rishi Tea, Benjamin Harrison, to lead our future strategic marketing and sales efforts! Benjamin brings his dynamic experience and a proven record of success from leading multiple brands to incredible growth while keeping with the values and quality that has made those companies great. Ben was a pioneer in the specialty tea space and was responsible for establishing Rishi as the category leader – driving the growth of Rishi Tea globally. He was recognized on the “40 under 40” list and has previously served as a Advisory Board member to the World Tea Expo, thus making Ben’s entrepreneurial spirit and position as a tastemaker the perfect fit for Tradecraft Outfitters. Tradecraft’s CEO Michael Klong said of Benjamin’s hiring, “We are very excited to have Ben on board. With his leadership, expertise and experience, I know he will have an immediate…

News / January 3, 2018

Tradecraft Outfitters Arrives in Cleveland!

Craft has arrived in Cleveland! Tradecraft Coffee and Tea Outfitters is excited to open its doors in Ohio. Partnering with 30+ specialty coffee and tea company across the country, we can help build a program that supports your business growth. Free equipment, free training, and free maintenance are all provided to ensure your restaurant, cafe, or business are ready for success. If you are in the area and interested in learning more, shoot us an email to contact@tradecraft.me!

News / November 6, 2017

Tapping into the buzz: the latest in the kombucha world!

We all want to take better care of our bodies, but these days it feels like there’s a new “miracle food” every month. It can be challenging to know what’s the real deal, especially with the fad diets and trendy health-food culture we live in today. How can you tell the legit from the scams? One way is to rely on history, and that’s where you can find one of our very favorite products: kombucha. Kombucha is on the rise right now, but it’s no fad! People have been drinking kombucha and singing its praises for thousands of years, but it’s only now that we’re understanding exactly why it makes us feel so good! Originating in China in 221 BC, kombucha has been dubbed the “Immortal Health Elixir” and the “Tea of Immortality”. So what is it exactly? This delicious, lightly carbonated beverage is made by fermenting tea and natural…

On Trend / October 6, 2017

Here to Stay: Matcha Madness!

Matcha: it seems like it’s everywhere these days! What used to be a relatively obscure ingredient has skyrocketed in popularity in the US and all over the world. Once specific to Japanese culture, Matcha is now everywhere you look. It’s served on it’s own, in lattes, baked goods, beer, cocktails, even popcorn! Dozens of nationally recognized brands have incorporated matcha into their menus, and it’s becoming clear that this isn’t just a passing fad. Recently Brian Keating of the Sage group said that “In 20 years of analyzing the tea industry it is clear that Matcha is a major trend with long term viability. US retail sales of Matcha green tea powder rocketed 54.9% in 2014, and sales of Matcha products in the US are estimated to continue to grow 25% annually between 2015 and 2018.” So what is it exactly? Simply put, Matcha is a traditional Japanese green tea…

Uncategorized / August 4, 2017

Tradecraft 101: Learn the ins and outs of our brand!

We often hear this question: what is it that you guys do? And, without fail, our excitement to answer is unmet. For starters, we love the craft of great coffee and tea…from harvesting to the cup you have in front of you. And, we love the art of a truly great experience. Now more than ever, consumers are driven towards authentic experiences over products – and we believe a great experience is the core foundation of any brand to consumer relationship. Now, let’s get to the facts. Tradecraft Outfitters is a one-stop solution providing craft coffee and tea with the equipment, training, service, and accessories needed to deliver the best possible product experience. Our client base is diverse and complex – restaurants, hotels, offices, cafes, specialty grocers, and coffee and tea lovers everywhere – and we offer each and every one a direct connection to the best roasters and suppliers…

News / May 30, 2017